Stop fighting your willpower!

Make Healthy Habits Stick...Finally.

Our science-backed habit system helps you make over your environment, supports, and routines to end your struggles with diet, exercise, and more.

Sticking to good habits shouldn't be this hard!

You can hit deadlines and hold everyone else's life together—but can't stick to a simple eating plan?

That's not a willpower problem. It's more likely that you're fighting biological forces, decision fatigue, chronic stress, or you're missing healthy cues.

Our behavioral design system fixes that.

The Vurb
Behavioral Design System

A practical, science-backed approach to healthy habits that makes them easier to form and stick to. It includes:

☑️ The Habit Makeover method

☑️ Based on behavioral science

☑️ Starts with outer environment redesign

☑️ Addresses emotional regulation

☑️ Provides habit-building strategies

☑️ Habit Club (accountability community)

The Habit Club

A Community for Habit Builders Who Want Support and Consistency


☑️ Guided Assignments

Short weekly assignments and group Q&A's guide you through one small change at a time.


☑️ Habit Science

Making changes to your timing, environment, and biological rhythms, not your willpower, let habits work with you, not against you.


☑️ Strategic Changes

The Habit Makeover follows a progressive path that makes change more strategic and easier to sustain.


☑️ Coaching & Momentum

Group coaching and gentle momentum through music, creativity, and satisfying switches help you show up consistently.

Streamed Routines

Upcoming Events

Streaming sessions make practicing healthy habits a community affair

Bedtime Routine Stream

Our Bedtime Routine includes activities for self-care, nervous system repair, and emotional care.

Lyrical Hypnosis Stream

An alternative to traditional meditation, Lyrical Hypnosis uses lyrics and hypnotic visuals.

Friday Night Live

Coming soon! FNL is a new way to end the workweek, kick off your weekend, and ensure you have a better one.

Meet the Founder

Moving from New York City—where healthy habits (walking, farmers' markets, free outdoor yoga) were a natural part of city life—to a city built very differently taught me something important: Healthy habits aren't just about discipline. They're shaped by the conditions around us.

I built The Habit Club to help people "Queer Eye" their lives — putting the right cues and rhythms in place to make healthy habits happen more naturally.

Ready to make the simple things simple again?

Join high-achieving professionals and neurodivergent thinkers who are finally finding peace in their routines. No more struggling. No more willpower battles.

✔ Personal‑style coaching community
✔ Click and play real life assignments
✔ Powerful habit tools like visual cues
✔ Access to four healthy habit groups
✔ Easy group coaching and support

No credit card required • Cancel anytime