Stop blaming your willpower!

Make Healthy Habits Stick—Finally.

Our science-backed system redesigns how you build habits — so diet, exercise, and more finally stick.

Sticking to good habits shouldn't be this hard!

Think about it: You can hit deadlines and hold everyone else's life together—but can't stick to a simple eating plan?

That's not a willpower problem. It’s more likely you’re fighting frictions that drain decision‑making, live with chronic stress, or missing healthy cues.

Our behavioral design system fixes that — with a 3-step method that makes sticking to habits almost automatic.

Vurb's Behavioral Design System

With a 3-Step Habit Makeover Method

What's included:

☑️ Behavioral science, 3 proven steps

☑️ Habit science tools

☑️ Starts with environment redesign

☑️ Addresses emotional regulation

☑️ Provides habit-sticking strategies

☑️ Habit Makeover Club (to practice)

The Habit Makeover Club

A Community to Build Consistency and Sticky Habits


☑️ Guided Assignments

Short weekly assignments and group Q&A's guide you through one small change at a time.


☑️ Habit Science

Making changes to your timing, environment, and biological rhythms, not your willpower, let habits work with you, not against you.


☑️ Strategic Changes

The Habit Makeover follows a progressive path that makes change more strategic and easier to sustain.


☑️ Coaching & Momentum

Group coaching and gentle momentum through music, creativity, and satisfying switches help you show up consistently.

Inside the Club

Weekly Community Routines

Routines like these are key to your habit sticking for good.

Bedtime Routine Stream

Our Bedtime Routine includes activities for self-care, nervous system repair, and emotional regulation.

Lyrical Hypnosis Stream

An alternative to traditional meditation, Lyrical Hypnosis uses lyrics and hypnotic visuals to quiet overactive minds.

Friday Night Live

FNL is part of our Modernity Fixes—designed to bring the workweek to a close and start your weekend joyously.

Meet the Founder

Moving from New York City—where healthy habits (walking, farmers' markets, free outdoor yoga) were a natural part of city life—to a city built very differently taught me something important: Healthy habits aren't just about discipline. They're shaped by the conditions around us.

I built The Habit Club to help people "Queer Eye" their lives — putting the right cues and rhythms in place to make healthy habits happen more naturally.

Ready to make the simple things simple again?

Join high-achieving professionals and neurodivergent thinkers who are finally finding peace in their routines. No more struggling. No more willpower battles.

✔ Personal‑style coaching community
✔ Click and play real life assignments
✔ Powerful habit tools like visual cues
✔ Access to four healthy habit groups
✔ Easy group coaching and support

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