About Vurb

Vurb is created for people who don’t want another habit book, reel, or “you got this” pep talk.
They want real strategies, hands-on support, and to learn the ultimate skill: habit consistency.

We’re a habit-training platform, and we help you learn consistency by doing—using the actual habits you’re trying to build.

Hi. I'm Christine

Founder

Habits like meditation, exercise, sleep and nutrition are the basics of wellbeing.

Making them the perfect training ground for our learn-by-doing method. By using wellbeing activities to train, we're centering and taking care of our wellbeing regularly.

Because it turns out that one of our biggest derailers is modern life—it quietly eats up our time, drains our energy, and make consistency harder than it should be, that tells us that habit-building isn’t just about effort and capacity.

It’s about design.

Environment Design

I learned this one firsthand recently. You see, for most of my life, I lived in New York City, where you could say I had a built-in wellbeing infrastructure. My city supported my wellbeing.

Farmers markets, parks, and free cultural opportunities

were abundant, and I would put in at least three miles of walking a day just getting to them and to work. And work was a decent-paying job. I didn’t need to be disciplined—NYC’s infrastructure made wellbeing automatic.

Then I moved

After moving to California, not only did I lose easy access to farmers markets and walking opportunities (here, you drive to everything), but working two jobs and shifts in my lifestyle meant I had less time and energy to explore the beautiful nature around me.

The Case for Environmental Design

It took me a minute to notice my new daily pattern: I’d come home tired, eat something convenient, sit down for “just a little TV,” and forget to get to the writing, walking, or other things I meant to do before bed.

As someone who had studied the role of environment on behavior, this firsthand experience drove home the point.

"Life got in the way" is most people's truth.

You’re not imagining it. But it's not just the designs of our homes and workloads; modern life is part of the environment that is making it hard to stick to wellbeing. We’re indoors most of the day, lights stay on until bedtime, and incidental walking is nearly extinct.

The Wellbeing Fix

Like California, most communities don’t have a near-100% walkability score like New York City—so my wellbeing fix, and likely yours, starts by redesigning our environment to support wellbeing.

Vurb trains through practice—and, if you use our services, helps you make time for moments of care, peace, and connection—but not before taking care of some of the real obstacles getting in your way.

Vurb Wellbeing Program

A practice‑based approach to habit sustainability.

For people who’d rather practice than read another book or watch another video.